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1. Assessment of Market Accessibility: Rooted in your strategic roadmap, leveraging POCs (Proof of Concepts) and strategic KOLs (Key Opinion Leaders).
2. Crafting a Value-Driven Roadmap:
- Constructing a go-to-market plan based on your strongest assets and the most valuable operational KOLs.
- Creating a comprehensive 2-year operational marketing plan.
- Designing an operational growth roadmap coveringfinances, HR, production, Sales & Marketing, and more.
1. Practical Validation: Validating the plan through real-world testing and continuous improvement strategies.
2. Active Sales and Marketing: Initiating an agile sales and marketing process.
3. Early Adopters / KOLs: Building relationships with early adopters and nurturing Key Opinion Leaders.
1. Integration of Cutting-edge IT Tools: Utilizing CRM, Websites, Social Media Management, Inside Sales, and AI-backed Customer Support.
2. Behavioral Science Integration: Applying Behavioral Science principles to optimize communication and product formulation.
3. Streamlined Market/Marketing Intelligence Workflow: Creating a streamlined process for market and marketing intelligence.
4. Commercial Soft Skills Development: Providing support for the development of the commercial soft skills of the sales and marketing team.
5. Sourcing Talents: Identifying and recruiting top-tier talent to strengthen your team.
6. Coaching Teams: Offering guidance and coaching to enhance team performance and effectiveness.
François has a great expertise in health and digital health. I had the opportunity to work with him on some of Andaman7 projects and he was able to reach very effective results by connecting the right people at the right time while putting an emphasis on concrete and short term results. At the same time, François has a pretty strong vision for the long term that is also feeding short term, incremental improvements.
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François belongs to the very few multitalented professionals combining an analytic, scientific approach with strategic and business oriented thinking methods. I have enjoyed working with François for more than 3 years now to set up a partnership in the area of health services for expatriates. François has always been striving for win-win cooperations of mutual help and benefit. It is worth to mention his extraordinary creativity in finding innovative, market oriented hands-on solutions on a national and international level. As a passionate, unconventional visionary he is always a few steps ahead of his competitors. François is a gifted communicator and charismatic presenter knowing how to motivate and inspire his audience.I strongly recommend François as a cooperation partner and team manager, especially in fields where business oriented innovations are needed.
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A business executive with flair, a great listener, and a strong vision for digital marketing - François delivers on all of the above and, with a proven understanding of the critical success factors in the high tech life science sector, should be considered as a management gem in any organisation
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